A practical progression
Choose how much help you want.
Four one-time service packages. Begin with a consultation inquiry; there is no checkout or payment on this page. We’ll confirm fit, scope, timing, and ongoing costs before you decide to engage.
SGO Starter
$299 one time
Get the idea organized and start moving forward.
A focused starting point for a committed founder.
- 45–60 minute startup consultation
- Identity, mission and domain direction
- Personalized 30/60/90-day roadmap
See the full SGO Starter package
Clarity and identity
- Organization/name review
- Mission statement clarification
- Short organization description
- Basic ‘Why this SGO?’ positioning
- Domain availability research and recommended domain options
- Simple starter logo concept
- Basic color/font direction
Practical next steps
- 45–60 minute startup consultation
- Customized next-steps checklist
- 30/60/90-day formation roadmap
- SGOone Formation Journey setup/guidance
Your deliverable
- A concise SGO Launch Brief with identity, mission, positioning, domain recommendations and an immediate action plan
- No website or email setup at this tier
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Establish identity and presence
SGO Launch Essentials
$499 one time
Give the organization a name, identity, and professional online presence.
Everything in Starter, plus:
- Professional logo and visual direction
- One-page, mobile-friendly website
- Domain and professional email setup assistance
See the full SGO Launch Essentials package
Branding
- Professional logo and primary logo variation
- Basic color palette and typography recommendations
- Favicon/profile image
Digital foundation
- Domain registration/setup assistance
- One-page professional website with responsive/mobile design
- SSL/HTTPS, contact form and basic SEO metadata
- Appropriate ‘organization in formation’ language
- Professional email setup assistance
- Branded email signature
Typical website sections
- Mission
- About
- Who We Hope to Serve
- Why This SGO
- Get Involved / Stay Informed
- Contact
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Become outreach-ready
Most Popular
SGO Launch Ready
$999 one time
Build a professional foundation that is ready for outreach.
Everything in Essentials, expanded to:
- Starter brand kit and complete core messaging
- Up to approximately 5 website pages
- Two consultations + first year basic website hosting
See the full SGO Launch Ready package
Full starter brand kit
- Primary and alternate/horizontal logos
- Light/dark versions
- Favicon/social graphics
- Colors/fonts and simple brand guide
Messaging
- Mission and vision
- Short description and 100-word organization description
- Elevator pitch and ‘Why this SGO?’ statement
- Founder/organization story
Website
- Up to approximately 5 pages
- Newsletter/update signup
- Supporter interest form and board interest form
- Analytics and Search Console
- Social metadata and privacy/contact basics
Professional setup
- Founder mailbox and info mailbox/alias
- SPF/DKIM/DMARC where appropriate
- Email signatures and domain/DNS configuration
- First year basic website hosting
Launch planning
- Board recruitment overview
- Attorney/accountant preparation checklist
- Organization one-page overview
- Customized 30/60/90-day plan
- Two consultations total
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Build the pre-launch foundation
SGO Launch Complete
$1,999 one time
Build the organization while formal formation catches up.
Everything in Launch Ready, expanded to:
- Expanded brand, messaging and launch materials
- Up to approximately 8–10 website pages
- Three strategy consultations + digital ownership packet
See the full SGO Launch Complete package
Expanded branding and messaging
- Multiple initial logo directions and expanded brand guide
- Donor messaging
- Family messaging
- School/learning-center messaging
- Community-partner messaging
Expanded website
- Up to approximately 8–10 pages
- Newsletter infrastructure
- Board-interest and supporter-interest workflows
- Partner/school inquiry workflow
- Stronger SEO foundation
- Analytics/Search Console and social setup assistance
Launch materials
- Organization one-pager and founder/organization briefing packet
- Board recruitment packet and board outreach template
- Partner introduction
- School/learning-center introduction
- Supporter/donor introductory email
- Launch announcement
- Social graphics/basic launch copy
Formation-readiness support
- Attorney/accountant briefing packet
- Organization purpose and intended-activities summaries
- Initial scholarship/program concept
- Next-step checklist
- SGOone Verified preparation and Formation Journey onboarding
- Three strategy consultations total
Digital ownership packet
- Domain ownership and registrar
- DNS, hosting and email provider
- Renewal information
- Brand asset locations
- Administrative ownership/access
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Know what you own—and what renews.
Domains, email accounts, and other core digital assets are established in the organization’s name whenever practical so the organization retains ownership and control. If the organization is still in formation, we’ll document the initial owner and intended handoff.
Recurring third-party costs—such as domain registration/renewal, email accounts, premium services, and paid tools—may be paid directly by you unless explicitly included in the agreed scope. Launch Ready and Launch Complete include the first year of basic website hosting; hosting renewals and any upgrades are separate. Starter includes no website or email setup. Essentials includes setup assistance, not an included year of hosting.
Consultations total one in Starter/Essentials, two in Launch Ready, and three in Launch Complete. Page counts, revision scope, delivery schedule, and provider choices are confirmed before work begins. Software subscriptions, optional program configuration assistance, filing fees, and professional legal/tax work are separate.